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Having a strong online presence is a top priority for any business looking to attract new customers and grow their brand. And when it comes to online presence, the first step (and possibly the most important) is to create a strong, professional and capable website. When it comes to creating a website, there are many options. From DIY platforms such as GoDaddy or Wix, to more professional platforms like WordPress – business owners have a lot of choice.

Why WordPress?

It’s no secret that when it comes to creating a powerful, professional and user-friendly website, that integrates seamlessly with Google, Meta and has top notch SEO functionality – the answer is WordPress. Why? Well, I guess we already told you! Other platforms offer similar services, however we’ve found them not to be as comprehensive. Functionality is limited, SEO capabilities are smaller and ultimately, these things are crucial for future growth. But if we’re going to choose WordPress, it begs the question…

Are WordPress websites easy to use?

The short answer is yes. WordPress is known for its user-friendly interface and intuitive design, making it a great option for both beginners and seasoned web developers alike. With thousands of customisable themes and plugins available, you can easily create a website that reflects your unique brand and style. Want to add an online store at a later date? No dramas! WordPress websites provide a strong foundation, allowing you to build and build as you desire. 

Top benefits:

SEO (search engine optimisation)

Not only is WordPress easy to use, but it also offers a wide range of benefits for businesses looking to boost their online presence. From search engine optimisation (SEO) capabilities to advertising integration, WordPress has everything you need to create a website that stands out from the competition. The SEO capabilities are second-to-none. With WordPress, you can easily add meta tags, optimise your images, and create keyword-rich content to help improve your search engine rankings. This will help drive more traffic to your website and attract new customers.

Seamless advertising

Another key benefit of using WordPress is its advertising capabilities. With built-in tools for ad placement and tracking, you can easily monetise your website and generate income through online advertising. This can help offset the cost of running your website and increase your overall profitability. Plus, this seamless connection allows you to analyse advertising performance and improve your ad campaigns to better results in the future. Knowledge is power, and there’s no CMS (content management system) more powerful than WordPress.

Design capabilities

Professional design is another key factor in creating a captivating website. With WordPress, you have access to thousands of professionally designed themes that you can customise to fit your brand. This ensures that your website looks polished and professional, helping to build trust with your customers and attract new business. On top of this, your web developer (i.e. us, hello!) Has a variety of design tools at their disposal to achieve your vision. Step aside DIY website builders with limited design capabilities, the world is your WordPress oyster!

Overall, WordPress offers a user-friendly platform that is easy to use and offers a wide range of benefits for businesses looking to improve their online presence. If you want to take your website to the next level, consider having it professionally built to ensure optimum SEO benefits, advertising capabilities, professional design, and user experience. 

The Marketing Movement difference

Here at Marketing Movement we provide all of our website clients with a thorough handover guide, giving them the skills they need to update areas of their website, add blogs, change images and other important tasks to allow for easy management into the future. And we’re always around if you need us too.

So, if you’re ready to take your online presence to the next level, contact us today to learn how we can build you a professional WordPress website that drives results and most importantly, represents your brand to a tee. Your success is our priority, and we’re here to help you every step of the way. Let’s turn your website into a powerful marketing tool that helps you reach your business goals. Learn more about our web development services here, or click here to chat to us today.