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As a small business owner, many people in your circle will talk about marketing. And more importantly, how successful marketing will help your business grow. But what is marketing exactly? What does it actually involve?

Marketing may seem overwhelming or confusing if you’re unfamiliar with it, but it’s actually quite simple. At its core, marketing is all about connecting with your customers in a way that resonates with them and helps them see the value of your products or services. This could be through:

  1. Advertising your services on platforms like Google or Meta (Facebook & Instagram)
  2. Creating a strong brand presence with a professional logo and brand kit
  3. Designing a website that accurately represents your business and what you provide your customers
  4. Working on your SEO so that more customers find you organically
  5. Developing a powerful social media presence so that your business is both present and popular online
  6. Composing and designing impactful client newsletters to increase retention and draw ex-customers back to your business
  7. And so much more…

Why does marketing matter?

As a local Australian marketing agency (and one that is big enough to make a difference, yet small enough to care), we understand the challenges that small businesses face when it comes to getting their message out there and attracting new customers. Marketing is not just about advertising or selling – it’s about building relationships and creating meaningful connections with your target audience. It helps to establish trust and grow your business in a sustainable way.

what is marketing

Understanding your audience

One of the key components of a successful marketing strategy is knowing who your audience is. Who are your customers? What are their needs, wants, and challenges? By understanding your customers on a deeper level, you can tailor your efforts to resonate with them and drive engagement.

Brand consistency

Another important aspect is consistency. Consistency in messaging, branding, and customer experience helps build trust and credibility with your audience. McDonalds and Coca-Cola are two big players that have fantastic brand consistency. With just a colour and a hint of a font choice, you know who it is. Consistency is powerful! Whether it’s through social media, email newsletters, or traditional advertising, consistency is key to creating a strong and recognisable brand presence. Your marketing should flow from your logo to your social channels, your website to your brochures and beyond.

Learning from results

Lastly, measuring and analysing the effectiveness of your marketing efforts is crucial for success. Here at Marketing Movement we give set all of our advertising clients up for success by correctly linking all platforms that analyse user behaviour (Google Analytics, Google Tag Manager, Google Search Console and more!). By tracking key performance indicators and analysing user data, you can see what’s working and what’s not, and then make adjustments accordingly. This continuous feedback loop allows you to fine-tune your strategy for optimal results. After all, if you don’t understand your results, how are you supposed to improve? Spoiler, you don’t. 

So, what IS marketing?

In conclusion, marketing is all about connecting with your customers, understanding their needs, and delivering value that resonates with them. By focusing on building relationships, being consistent in your messaging, and analysing data to make informed decisions, you can create a successful strategy that drives results for your small business.

If you’re looking for a team you can entrust your marketing efforts to, consider us! We are a small team of marketing professionals who care about our clients and their business success – and we’d love to help you grow your business with strong marketing efforts. Click here to get in touch with us today!