MARKETING FOR TRADES
You’ve built a solid business on reputation and referrals. But relying on word-of-mouth is unpredictable, and it has a ceiling.
The trades businesses winning right now aren’t necessarily the best in their area. They’re the ones showing up first on Google when someone needs a plumber at 7pm, an electrician before settlement, or a builder who’s actually taking new jobs. That’s not luck. That’s a marketing system that works while you’re on the tools.
At Marketing Movement, we’re a Google certified agency, members of TradieWives and have helped trade businesses across Australia build lead pipelines that don’t dry up between referrals.
CHOOSE YOUR LEVEL
Whether you’re just starting to invest in marketing or ready to go all-in, we’ve got a package built for where you’re at right now.
01
FOUNDATION
[ google ads ]
marketing budget: >2k/mth
You need more calls coming in, and you need them now. Google Ads puts you in front of people searching for exactly what you do – right when they’re ready to book.
What’s included:
Best for: Trades businesses ready to start generating consistent leads online.
02
GROWTH ENGINE
[ google ads, SEO & AIO ]
marketing budget: >4k/mth
Short-term leads from ads, long-term dominance from search. This is the combination that compounds – while your ads bring in enquiries today, your SEO is building authority that pays off for years.
What’s included:
Best for: Trades businesses serious about owning their market online.
03
THE FULL PICTURE
[ a tailored package ]
marketing budget: >5k/mth
You focus on the job. We handle everything else. This is full-service marketing for trades businesses that want a consistent, professional presence across every channel – without lifting a finger.
What’s included:
Best for: Established trades businesses ready to become the name everyone knows in their area.
Book a free chat with us below and we’ll tell you exactly what we’d recommend for your business – no pressure, no pitch.
Book a free strategy chat with our team. We’ll take a look at where you’re at, what’s working (and what isn’t), and give you an honest picture of what’s possible.
Here at Marketing Movement, we work with a small number of clients so we can focus on actually delivering results. If we’re not the right fit, we’ll tell you.
No obligation, no sales pitch – just a real conversation.
FAQS
Most of our trades clients start seeing leads come in within the first 2-4 weeks. We don’t muck around with setup – we get campaigns live fast and optimise from there.
Continued testing allows us to improve results over time. Our goal is to get you the best results possible (lots of high quality leads) in the shortest amount of time.
AIO stands for AI Optimisation – it’s about making sure your business shows up when people use AI tools like Google’s AI Overviews, ChatGPT, and similar platforms to find services. It’s a newer piece of the puzzle but it’s becoming increasingly important. We’re already across it so you don’t have to be.
We’ll be upfront about our terms when we chat. We’re not interested in holding anyone hostage – we’d rather earn your business month after month because the results speak for themselves.
We’re a small, self-managing team – which means you deal directly with the people doing the work, not an account manager who passes things along a chain. We also genuinely specialise in trades and healthcare, so we’re not learning your industry on your dollar.
Oh, and we don’t outsource a single thing overseas to improve our profit margins. Everything is done right here, in Australia by our 100% Australian-based team.
Honestly? We hear this a lot. The short answer is: we don’t overpromise, we report transparently, and we don’t hide when things aren’t performing. If something’s not working, we tell you and we fix it.
Yes. We work with businesses across Australia remotely. Our team is distributed too, so we’re set up to work with you wherever you are.
