three things your social media posts need

Three things your social media posts need

Hey there, social media enthusiasts! As the digital landscape continues to evolve, it’s becoming increasingly crucial for businesses to harness the true potential of social media marketing. With millions of users scrolling through various platforms every day, your social media posts have the power to make or break your online presence. For many small businesses, […]

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what does a social media manager do? marketing blog

What Does A Social Media Manager Do?

What Does A Social Media Manager Do? In a sea of social media, you’re looking for someone to guide you through the waves and bring you out on top. Someone who can navigate through the hashtags and create engaging content that your followers love. Meanwhile, staying on top of regulations and algorithm changes. Alongside this, […]

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social media

Bots – Are they worth it?

If you’re getting started on social media or if you’ve been active for a while and want to increase your following, you have a few options: Become more active, engage with your users and watch your organic growth slowly but surely improve over time (this is a slow burn, but the quality of your followers […]

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instagram algorithm

How the Instagram algorithm works

The Instagram algorithm has been a topic of confusion since the social media giant moved away from a chronological post order in your newsfeed. The switch happened in 2016 to provide users with a more personalised experience. The Instagram algorithm now shows us posts that we might be most interested in first, regardless of the […]

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Non-sponsored content

Three key reasons why non-sponsored content is important!

When you think of digital marketing you probably think of ads, sponsored posts and paid promotion. However, non-sponsored content is far more important than you would think! Non-paid marketing activities are often underestimated as a tool for bringing in customers. In fact, one in three consumers inspects a brand’s social media presence before making a […]

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Using LinkedIn for Business

4 Benefits of Using LinkedIn for Small Business

LinkedIn is often referred to as professional Facebook, but how exactly is it different to Facebook? LinkedIn is used by businesses and individuals to network, and can be a fantastic business to business communication resource. But what benefits does LinkedIn have for small business? Increasing your reach. LinkedIn has 660 million unique accounts, and is […]

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social media phone

Your social media mini-handbook!

Confused about social media? You’re not the only one! According to a recent survey, many small business owners are frustrated by constant changes in the social media landscape. It seems like there is constantly a trend to keep up with, or a new platform to figure out. It can be difficult to make decisions on […]

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