instagram algorithm

How the Instagram algorithm works

The Instagram algorithm has been a topic of confusion since the social media giant moved away from a chronological post order in your newsfeed. The switch happened in 2016 to provide users with a more personalised experience. The Instagram algorithm now shows us posts that we might be most interested in first, regardless of the […]

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Non-sponsored content

Three key reasons why non-sponsored content is important!

When you think of digital marketing you probably think of ads, sponsored posts and paid promotion. However, non-sponsored content is far more important than you would think! Non-paid marketing activities are often underestimated as a tool for bringing in customers. In fact, one in three consumers inspects a brand’s social media presence before making a […]

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Using LinkedIn for Business

4 Benefits of Using LinkedIn for Small Business

LinkedIn is often referred to as professional Facebook, but how exactly is it different to Facebook? LinkedIn is used by businesses and individuals to network, and can be a fantastic business to business communication resource. But what benefits does LinkedIn have for small business? Increasing your reach. LinkedIn has 660 million unique accounts, and is […]

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social media phone

Your social media mini-handbook!

Confused about social media? You’re not the only one! According to a recent survey, many small business owners are frustrated by constant changes in the social media landscape. It seems like there is constantly a trend to keep up with, or a new platform to figure out. It can be difficult to make decisions on […]

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Lady on computer

3 most common content marketing mistakes!

Content marketing is a cost effective and highly engaging means of direct communication with your audience. It can be used as education or entertainment, and keeps your brand fresh in your consumer’s minds. Content marketing is a part of an ongoing marketing strategy, and requires devotion on your part as a business owner. However, your […]

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SEO For Chiropractic Practices

5 ways to increase appointments after isolation

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It’s a strange time as we’re seeing restrictions starting to be gradually lifted. As life (kind of) returns to normal, it can be expected that business might not return to its former glory too fast. It can be an overwhelming process if you’re a business owner, especially as you want your appointment numbers to get […]

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Facebook Live

How to make zero budget video content in 5 easy steps.

May is finally here! We’ve had a big couple of months with social isolation regulations meaning our traditional way of business was turned on its head. We have had to quickly adapt to overnight changes and many have scrambled to integrate digital and social media practices into their business model. Communicating online can be difficult […]

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Online Marketing for Medical in Melbourne

Two MUST HAVE social posts

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So, there’s a new place in town you want to check out, but where do you look first? You grab your phone, and open Facebook. You type the name of the business and check out their posts. It’s something that happens over and over again in your initial decision-making phase as a consumer. Your clients […]

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