Outsourcing Your Marketing – Pros and Cons What does outsourcing your marketing mean, and why should you do it (or not do it) as a business owner? Being a small business owner means wearing many hats. And for some, this works a treat. For others, the workload becomes overbearing and you soon realise that you’re […]
SEO – Search Engine Optimisation. Whether you’re constantly hearing the term being floated around in marketing speak, or are hearing about it for the first time, there’s good reason why. SEO determines where your website ranks on search engines, such as Google – which therefore determines who and more importantly, how many people find your […]
Building a relationship with your clients is key to staying front of mind if and when they require your services in the future. There are several ways in which you can achieve this: Posting regular, quality social media content to your business channels Advertising on both Facebook & Google Keeping in touch with your customers […]
In 2021 it’s hard to imagine a day without technology. It runs our business, helps us advertise, cook, book, search, study and socialise! With more and more people spending more time online, Apple began to consider their responsibility in keeping personal data, well… personal! The latest technology iOS update means increased privacy settings on what […]
The Instagram algorithm has been a topic of confusion since the social media giant moved away from a chronological post order in your newsfeed. The switch happened in 2016 to provide users with a more personalised experience. The Instagram algorithm now shows us posts that we might be most interested in first, regardless of the […]
If you’re a small business owner, you know how involved marketing can be. Throw into the mix digital marketing and you have a world of possibilities. However, this means there are many areas to “go wrong”. Without an understanding of how digital marketing works can leave you feeling confused and frustrated. We’ve compiled a list […]
Leading up to Christmas is the perfect time to run a competition giveaway! Competitions are great for generating engagement, brand awareness and brand equity. Not only do they lead to an increased following on your social pages, they can also foster a closer relationship with your followers and promote your business as generous and caring. […]
Confused about social media? You’re not the only one! According to a recent survey, many small business owners are frustrated by constant changes in the social media landscape. It seems like there is constantly a trend to keep up with, or a new platform to figure out. It can be difficult to make decisions on […]