writing

Why blog?

If the word ‘blog’ makes you think about travel influencers or beauty queens searching for a freebie, think again! Blogging is an incredibly beneficial digital tool at your disposal, and if you’re a business owner, it’s just one way to broaden your online horizons and attract more customers. Still wondering why blogging is such an […]

Read More

mobile phone

Does website speed impact SEO?

SEO – Search Engine Optimisation. Whether you’re constantly hearing the term being floated around in marketing speak, or are hearing about it for the first time, there’s good reason why. SEO determines where your website ranks on search engines, such as Google – which therefore determines who and more importantly, how many people find your […]

Read More

ios

The latest iOS changes explained

In 2021 it’s hard to imagine a day without technology. It runs our business, helps us advertise, cook, book, search, study and socialise! With more and more people spending more time online, Apple began to consider their responsibility in keeping personal data, well… personal! The latest iOS update means increased privacy settings on what data […]

Read More

instagram algorithm

How the Instagram algorithm works

The Instagram algorithm has been a topic of confusion since the social media giant moved away from a chronological post order in your newsfeed. The switch happened in 2016 to provide users with a more personalised experience. The Instagram algorithm now shows us posts that we might be most interested in first, regardless of the […]

Read More

Non-sponsored content

Three key reasons why non-sponsored content is important!

When you think of digital marketing you probably think of ads, sponsored posts and paid promotion. However, non-sponsored content is far more important than you would think! Non-paid marketing activities are often underestimated as a tool for bringing in customers. In fact, one in three consumers inspects a brand’s social media presence before making a […]

Read More

Understanding the guidelines

All you need to know about AHPRA advertising guidelines

Making sure you abide by the laws governing advertising is incredibly important. There can be serious consequences if you get it wrong. But where do you start when there’s so much information out there? We’ve broken the AHPRA advertising guidelines down for you. AHPRA is the national governing body for allied health practitioners in Australia. […]

Read More

Man on social media

How to tailor your marketing to your clients needs

Tailoring your marketing to your client’s needs will ensure your message is received in the right format, at the right time, in the right place. It is especially important for generating ROI (Return on Investment), as your audience only receives relevant and engaging content. It is often overlooked by small businesses with smaller marketing budgets. […]

Read More

SEO For Chiropractic Practices

5 ways to increase appointments after isolation

Posted on

It’s a strange time as we’re seeing restrictions starting to be gradually lifted. As life (kind of) returns to normal, it can be expected that business might not return to its former glory too fast. It can be an overwhelming process if you’re a business owner, especially as you want your appointment numbers to get […]

Read More

telehealth phone

Telehealth: What you need to know

Welcome to this new world of telehealth! We are all in this together, but the funny thing is that telehealth has actually been used by physios, osteos and chiros for years, especially in remote locations. While we know the benefits of manual therapy and contact with in-person treatment, telehealth appointments have been shown in many […]

Read More