social media

Bots – Are they worth it?

If you’re getting started on social media or if you’ve been active for a while and want to increase your following, you have a few options: Become more active, engage with your users and watch your organic growth slowly but surely improve over time (this is a slow burn, but the quality of your followers […]

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writing

Why blog?

If the word ‘blog’ makes you think about travel influencers or beauty queens searching for a freebie, think again! Blogging is an incredibly beneficial digital tool at your disposal, and if you’re a business owner, it’s just one way to broaden your online horizons and attract more customers. Still wondering why blogging is such an […]

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SEO

Does website speed impact SEO?

SEO – Search Engine Optimisation. Whether you’re constantly hearing the term being floated around in marketing speak, or are hearing about it for the first time, there’s good reason why. SEO determines where your website ranks on search engines, such as Google – which therefore determines who and more importantly, how many people find your […]

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Technology

The Latest iOS Changes Explained

In 2021 it’s hard to imagine a day without technology. It runs our business, helps us advertise, cook, book, search, study and socialise! With more and more people spending more time online, Apple began to consider their responsibility in keeping personal data, well… personal! The latest technology iOS update means increased privacy settings on what […]

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Non-sponsored content

Three key reasons why non-sponsored content is important!

When you think of digital marketing you probably think of ads, sponsored posts and paid promotion. However, non-sponsored content is far more important than you would think! Non-paid marketing activities are often underestimated as a tool for bringing in customers. In fact, one in three consumers inspects a brand’s social media presence before making a […]

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Lady on computer

3 most common content marketing mistakes!

Content marketing is a cost effective and highly engaging means of direct communication with your audience. It can be used as education or entertainment, and keeps your brand fresh in your consumer’s minds. Content marketing is a part of an ongoing marketing strategy, and requires devotion on your part as a business owner. However, your […]

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telehealth phone

Telehealth: What you need to know

Welcome to this new world of telehealth! We are all in this together, but the funny thing is that telehealth has actually been used by physios, osteos and chiros for years, especially in remote locations. While we know the benefits of manual therapy and contact with in-person treatment, telehealth appointments have been shown in many […]

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SEO for allied health professionals

4 Marketing Must-Do’s in 2021

Have you thought about your business goals for this year yet? January is the perfect time to start planning for the year ahead, and if marketing wasn’t important for you in 2020, it sure will be in 2021! There’s no doubt 2020 put a dent in the wallet. So as we start to come out […]

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