Leading up to Christmas is the perfect time to run a competition giveaway! Competitions are great for generating engagement, brand awareness and brand equity. Not only do they lead to an increased following on your social pages, they can also foster a closer relationship with your followers and promote your business as generous and caring. […]
Confused about social media? You’re not the only one! According to a recent survey, many small business owners are frustrated by constant changes in the social media landscape. It seems like there is constantly a trend to keep up with, or a new platform to figure out. It can be difficult to make decisions on […]
Tailoring your marketing to your client’s needs will ensure your message is received in the right format, at the right time, in the right place. It is especially important for generating ROI (Return on Investment), as your audience only receives relevant and engaging content. It is often overlooked by small businesses with smaller marketing budgets. […]
Content marketing is a cost effective and highly engaging means of direct communication with your audience. It can be used as education or entertainment, and keeps your brand fresh in your consumer’s minds. Content marketing is a part of an ongoing marketing strategy, and requires devotion on your part as a business owner. However, your […]
It’s a strange time as we’re seeing restrictions starting to be gradually lifted. As life (kind of) returns to normal, it can be expected that business might not return to its former glory too fast. It can be an overwhelming process if you’re a business owner, especially as you want your appointment numbers to get […]
So, there’s a new place in town you want to check out, but where do you look first? You grab your phone, and open Facebook. You type the name of the business and check out their posts. It’s something that happens over and over again in your initial decision-making phase as a consumer. Your clients […]
Have you thought about your business goals for this year yet? January is the perfect time to start planning for the year ahead, and if marketing wasn’t important for you in 2020, it sure will be in 2021! There’s no doubt 2020 put a dent in the wallet. So as we start to come out […]