Confused about social media? You’re not the only one! According to a recent survey, many small business owners are frustrated by constant changes in the social media landscape. It seems like there is constantly a trend to keep up with, or a new platform to figure out. It can be difficult to make decisions on […]
Tailoring your marketing to your client’s needs will ensure your message is received in the right format, at the right time, in the right place. It is especially important for generating ROI (Return on Investment), as your audience only receives relevant and engaging content. It is often overlooked by small businesses with smaller marketing budgets. […]
Content marketing is a cost effective and highly engaging means of direct communication with your audience. It can be used as education or entertainment, and keeps your brand fresh in your consumer’s minds. Content marketing is a part of an ongoing marketing strategy, and requires devotion on your part as a business owner. However, your […]
It’s a strange time as we’re seeing restrictions starting to be gradually lifted. As life (kind of) returns to normal, it can be expected that business might not return to its former glory too fast. It can be an overwhelming process if you’re a business owner, especially as you want your appointment numbers to get […]
So, there’s a new place in town you want to check out, but where do you look first? You grab your phone, and open Facebook. You type the name of the business and check out their posts. It’s something that happens over and over again in your initial decision-making phase as a consumer. Your clients […]