Using LinkedIn for Business

4 Benefits of Using LinkedIn for Small Business

LinkedIn is often referred to as professional Facebook, but how exactly is it different to Facebook? LinkedIn is used by businesses and individuals to network, and can be a fantastic business to business communication resource. But what benefits does LinkedIn have for small business? Increasing your reach. LinkedIn has 660 million unique accounts, and is […]

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Understanding the guidelines

All you need to know about AHPRA advertising guidelines

Making sure you abide by the laws governing advertising is incredibly important. There can be serious consequences if you get it wrong. But where do you start when there’s so much information out there? We’ve broken the AHPRA advertising guidelines down for you. AHPRA is the national governing body for allied health practitioners in Australia. […]

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social media phone

Your social media mini-handbook!

Confused about social media? You’re not the only one! According to a recent survey, many small business owners are frustrated by constant changes in the social media landscape. It seems like there is constantly a trend to keep up with, or a new platform to figure out. It can be difficult to make decisions on […]

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Man on social media

How to tailor your marketing to your clients needs

Tailoring your marketing to your client’s needs will ensure your message is received in the right format, at the right time, in the right place. It is especially important for generating ROI (Return on Investment), as your audience only receives relevant and engaging content. It is often overlooked by small businesses with smaller marketing budgets. […]

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Lady on computer

3 most common content marketing mistakes!

Content marketing is a cost effective and highly engaging means of direct communication with your audience. It can be used as education or entertainment, and keeps your brand fresh in your consumer’s minds. Content marketing is a part of an ongoing marketing strategy, and requires devotion on your part as a business owner. However, your […]

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SEO For Chiropractic Practices

5 ways to increase appointments after isolation

It’s a strange time as we’re seeing restrictions starting to be gradually lifted. As life (kind of) returns to normal, it can be expected that business might not return to its former glory too fast. It can be an overwhelming process if you’re a business owner, especially as you want your appointment numbers to get […]

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Facebook Live

How to make zero budget video content in 5 easy steps

May is finally here! We’ve had a big couple of months with social isolation regulations meaning our traditional way of business was turned on its head. We have had to quickly adapt to overnight changes and many have scrambled to integrate digital and social media practices into their business model. Communicating online can be difficult […]

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Online Marketing for Medical in Melbourne

Two MUST HAVE social posts

So, there’s a new place in town you want to check out, but where do you look first? You grab your phone, and open Facebook. You type the name of the business and check out their posts. It’s something that happens over and over again in your initial decision-making phase as a consumer. Your clients […]

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SEO for allied health professionals

4 Marketing Must-Do’s in 2021

Have you thought about your business goals for this year yet? January is the perfect time to start planning for the year ahead, and if marketing wasn’t important for you in 2020, it sure will be in 2021! There’s no doubt 2020 put a dent in the wallet. So as we start to come out […]

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