writing

Why blog?

If the word ‘blog’ makes you think about travel influencers or beauty queens searching for a freebie, think again! Blogging is an incredibly beneficial digital tool at your disposal, and if you’re a business owner, it’s just one way to broaden your online horizons and attract more customers. Still wondering why blogging is such an […]

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mobile phone

Does website speed impact SEO?

SEO – Search Engine Optimisation. Whether you’re constantly hearing the term being floated around in marketing speak, or are hearing about it for the first time, there’s good reason why. SEO determines where your website ranks on search engines, such as Google – which therefore determines who and more importantly, how many people find your […]

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ios

The latest iOS changes explained

In 2021 it’s hard to imagine a day without technology. It runs our business, helps us advertise, cook, book, search, study and socialise! With more and more people spending more time online, Apple began to consider their responsibility in keeping personal data, well… personal! The latest iOS update means increased privacy settings on what data […]

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instagram algorithm

How the Instagram algorithm works

The Instagram algorithm has been a topic of confusion since the social media giant moved away from a chronological post order in your newsfeed. The switch happened in 2016 to provide users with a more personalised experience. The Instagram algorithm now shows us posts that we might be most interested in first, regardless of the […]

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Marketing statistic

10 small business marketing stats you need to know!

If you’re a small business owner, you know how involved marketing can be. Throw into the mix digital marketing and you have a world of possibilities. However, this means there are many areas to “go wrong”. Without an understanding of how digital marketing works can leave you feeling confused and frustrated. We’ve compiled a list […]

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Non-sponsored content

Three key reasons why non-sponsored content is important!

When you think of digital marketing you probably think of ads, sponsored posts and paid promotion. However, non-sponsored content is far more important than you would think! Non-paid marketing activities are often underestimated as a tool for bringing in customers. In fact, one in three consumers inspects a brand’s social media presence before making a […]

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Man on social media

How to tailor your marketing to your clients needs

Tailoring your marketing to your client’s needs will ensure your message is received in the right format, at the right time, in the right place. It is especially important for generating ROI (Return on Investment), as your audience only receives relevant and engaging content. It is often overlooked by small businesses with smaller marketing budgets. […]

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