writing

Why blog?

If the word ‘blog’ makes you think about travel influencers or beauty queens searching for a freebie, think again! Blogging is an incredibly beneficial digital tool at your disposal, and if you’re a business owner, it’s just one way to broaden your online horizons and attract more customers. Still wondering why blogging is such an […]

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ios

The latest iOS changes explained

In 2021 it’s hard to imagine a day without technology. It runs our business, helps us advertise, cook, book, search, study and socialise! With more and more people spending more time online, Apple began to consider their responsibility in keeping personal data, well… personal! The latest iOS update means increased privacy settings on what data […]

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instagram algorithm

How the Instagram algorithm works

The Instagram algorithm has been a topic of confusion since the social media giant moved away from a chronological post order in your newsfeed. The switch happened in 2016 to provide users with a more personalised experience. The Instagram algorithm now shows us posts that we might be most interested in first, regardless of the […]

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Marketing statistic

10 small business marketing stats you need to know!

If you’re a small business owner, you know how involved marketing can be. Throw into the mix digital marketing and you have a world of possibilities. However, this means there are many areas to “go wrong”. Without an understanding of how digital marketing works can leave you feeling confused and frustrated. We’ve compiled a list […]

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Non-sponsored content

Three key reasons why non-sponsored content is important!

When you think of digital marketing you probably think of ads, sponsored posts and paid promotion. However, non-sponsored content is far more important than you would think! Non-paid marketing activities are often underestimated as a tool for bringing in customers. In fact, one in three consumers inspects a brand’s social media presence before making a […]

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Understanding the guidelines

All you need to know about AHPRA advertising guidelines

Making sure you abide by the laws governing advertising is incredibly important. There can be serious consequences if you get it wrong. But where do you start when there’s so much information out there? We’ve broken the AHPRA advertising guidelines down for you. AHPRA is the national governing body for allied health practitioners in Australia. […]

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Marketing

4 Marketing Must-Do’s in 2021

Have you thought about your business goals for this year yet? January is the perfect time to start planning for the year ahead, and if marketing wasn’t important for you in 2020, it sure will be in 2021! There’s no doubt 2020 put a dent in the wallet. So as we start to come out […]

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