While much has changed in the advertising world with the move to custom marketing solutions, it’s crucial to remember that advertising can determine what makes one company successful over another. Advertising, like it or not, is still the most powerful influencer and persuader. And, if it didn’t work, US firms wouldn’t invest more than $240 billion […]
If the word ‘blog’ makes you think about travel influencers or beauty queens searching for a freebie, think again! Blogging is an incredibly beneficial digital tool at your disposal, and if you’re a business owner, it’s just one way to broaden your online horizons and attract more customers. Still wondering why blogging is such an […]
In 2021 it’s hard to imagine a day without technology. It runs our business, helps us advertise, cook, book, search, study and socialise! With more and more people spending more time online, Apple began to consider their responsibility in keeping personal data, well… personal! The latest technology iOS update means increased privacy settings on what […]
The Instagram algorithm has been a topic of confusion since the social media giant moved away from a chronological post order in your newsfeed. The switch happened in 2016 to provide users with a more personalised experience. The Instagram algorithm now shows us posts that we might be most interested in first, regardless of the […]
If you’re a small business owner, you know how involved marketing can be. Throw into the mix digital marketing and you have a world of possibilities. However, this means there are many areas to “go wrong”. Without an understanding of how digital marketing works can leave you feeling confused and frustrated. We’ve compiled a list […]
When you think of digital marketing you probably think of ads, sponsored posts and paid promotion. However, non-sponsored content is far more important than you would think! Non-paid marketing activities are often underestimated as a tool for bringing in customers. In fact, one in three consumers inspects a brand’s social media presence before making a […]
Leading up to Christmas is the perfect time to run a competition giveaway! Competitions are great for generating engagement, brand awareness and brand equity. Not only do they lead to an increased following on your social pages, they can also foster a closer relationship with your followers and promote your business as generous and caring. […]
Making sure you abide by the laws governing advertising is incredibly important. There can be serious consequences if you get it wrong. But where do you start when there’s so much information out there? We’ve broken the AHPRA advertising guidelines down for you. AHPRA is the national governing body for allied health practitioners in Australia. […]
Have you thought about your business goals for this year yet? January is the perfect time to start planning for the year ahead, and if marketing wasn’t important for you in 2020, it sure will be in 2021! There’s no doubt 2020 put a dent in the wallet. So as we start to come out […]