what does a social media manager do

In a sea of social media, you’re looking for someone to guide you through the waves and bring you out on top. Someone who can navigate through the hashtags and create engaging content that your followers love. Meanwhile, staying on top of regulations and algorithm changes. Alongside this, someone who knows the trends before they hit. You need a social media manager. But what does a social media manager do? Trust us, great social media managers do a lot more than whip up a quick design and press post!

Monthly tasks

Social media managers are tech-savvy creatives with a passion for social media. Their role is to create content that embodies your brand and looks professional. However, they have additional duties each month, like:

  1. Creating captivating designsWhether drawn from real imagery or designed using graphic design software, our social media managers have an eye for design and the tools to create professional and high-quality images and video.
  2. Writing compelling copyThey’ll create incredible captions to pair with the image or video they’ve designed in step #1. This is as important as the media, as the copy will speak directly to your target audience. Their goal? To engage, educate and inform while sparking an interaction or reaction of some kind. That could be educating your audience about your business, informing them of your services, or making them smile or think “wow” with an out-of-the-box post idea.
  3. Analysing the dataYour social media manager will check performance and make adjustments for future posts if necessary. This could mean identifying optimum times and days to post, topics that resonate with the viewer more than others, refining your target demographic according to social platform and more.
  4. Providing you with knowledge and ideasThey’ll stay one step ahead of the curve, to keep your account one step ahead of your competitors. For instance, this could be done by suggesting competition ideas or seasonal promotions. Or perhaps suggesting images or videos you can capture yourself to improve engagement. The list is endless.

Why do I need a social media manager?

Staying up-to-date with algorithm changes and current trends is a full-time job. Alongside this, not everyone has an incredible way with words or the design prowess to wow the crowd. Your social media manager will have a skillset that powers your social channels to succeed. Add in the bonus of giving you time back by removing this task from your plate, and improved social media presence. And viola – it’s a smart business decision. 

How do I choose a social media manager?

Here’s the tricky part. The world of social media is ever-expanding, and with that are the pool of social media managers. Therefore there are a lot of aspiring creatives that want to thrive in the industry. However, they don’t necessarily have the tools to take your business to the next level. Most importantly, you want to ensure that the social media manager you hire is one that can get the job done. Discuss their experience level, check out their CV and have a conversation. It’ll become apparent whether they’re the right fit for your business pretty quickly. 

Where to begin

The good news is that you’ve already reached your social media management destination. Our small but mighty team of marketing professionals are incredible social managers. We make sure never to take on too many clients, so we can give each account the attention it deserves, producing high-quality content across the board. If you want to have a chat about your options for custom social media creation and monthly social media management, contact us today. We’re always happy to have an obligation-free chat and provide advice.