Meg Storey and
Del Harbeck
Owners of Marketing Movement, a digital marketing agency we built on purpose to give people, especially women, a meaningful career and a full life. No office, no fixed hours, transparent pay and a team that shares in the profit.
- 2018Founded
- 13Team members, fully remote across Australia
- 200+Businesses helped
- 75+Current active clients
- 49%Average year-on-year growth
Two agencies, one shared belief
In 2018, Meg started Marketing Movement so she could live by the beach and be present for her kids without giving up a career she loved. She knew that if she could build that for herself, she could build it for other women too.
That same year, Del started her own agency, CopyCat. As an army wife who loved to travel, she needed a career that could move with her.
In 2022 we merged the two businesses to create the Marketing Movement of today! We haven't looked back. Now we're a team of 13 working across Australia, delivering digital marketing for small and medium businesses while living full lives outside work.
"We built the business we couldn't find anywhere else, and it turns out a lot of talented women were looking for it too."
Del Harbeck, Owner and Creative Director
Designed this way from day one
We didn't stumble onto flexible work. We started with the belief that trusted, well-supported people do their best work, and built every part of the business around it.
No office
The team works from wherever suits their life, from coastal towns to capital cities to a boat.
No fixed hours
People manage their own time. Nobody needs to ask permission for school pick-ups, appointments or a day off.
Self-managing
We are on a journey to be a 'teal' organisation. Decisions sit with the people closest to the work, not a management layer.
Transparent pay
Everyone can see what everyone earns, so pay stays fair and conversations stay honest.
Profit share
When the business does well, the team shares in it.
Careers for women
We create roles where people, especially women, can build real careers without choosing between work and family.
"When you treat people like the wonderful, capable adults they are, instead of employees who need watching, they do their best work."
Meg Storey, Owner and Managing Director
Meg Storey
Owner and Managing Director, Marketing MovementMeg started out in marketing, PR, communications and events, then fell hard for digital just as it was taking off. She grew with the field, eventually heading up the digital communications team for Health Education England, before moving back to Australia and consulting for ASX and London Stock Exchange-listed companies, government and small business across the UK and Australia, including BHP and the new Western Sydney Airport.
In 2018 she walked away from the corporate world to live by the beach and be present for her kids, without giving up meaningful work. She built Marketing Movement to make that possible for herself, then for other women too.
Today she's a leader, a marketer and mum to a proudly neuro-spicy household, including an autistic tween. Losing her brother to suicide cemented what she already believed about work and wellbeing. People come first, and the work is better for it.
Speaking topics
- Building a flexible business on purpose, so women can have real careers that fit around a full life
- Transparent pay and profit share in a small business
- A journey to self-management: relinquishing power and control, and why other leaders should too
- Running a business while raising a neurodivergent family
- All things marketing, including getting found in the age of AI: what small and medium businesses need to do now to stay visible
Career highlights
- Spoken at national healthcare conferences in the UK and presented at Australian Healthcare Week 2026, alongside Del.
- 15+ years leading marketing and communications for ASX and London-listed companies, government and small business, including BHP, Western Sydney Airport and Health Education England.
- Led Inspiring Improvement, a national NHS project with junior doctors that delivered clinical improvements across hospitals, some still in place today.
- Led Open Minds, an 18-month mental health campaign for West London Mental Health Trust, attracting 7,000 new members. It included partnerships with Fulham and Brentford football clubs, festival activations, music videos and pop-ups.
- Has worked with the BBC and ITV on documentaries and managed UK and Australian media responses for A Current Affair, Seven, Nine, ABC, SBS, The Daily Telegraph, The Guardian and more. Meg has also run festivals, conferences and events across the UK and Australia
- Built Marketing Movement into a 13-person, fully remote team, winning Employer of Choice in 2026 and averaging 49% growth year on year.
- Co-founder of Human Systems Co., which delivers business coaching to improve culture and systems, and neurodiversity training for workplaces.
- Former five-time Australian representative at the World Sport Aerobics Championships, and ex-choreographer (and performer) for Questers Theatre, London.
Del Harbeck
Owner and Creative Director, Marketing MovementDel's journey has been a colourful one, spanning performing, travel and marketing, with a business mindset from an early age. She started performing professionally at 16 and spent 15 years as a featured dancer and singer, from Universal Studios in Japan to The Great Gatsby.
Her move into marketing began with a travel blog that led to writing work for a US agency, followed by marketing roles in Perth. As a military wife, she moved across the country three times, so in 2018 she founded her own agency, CopyCat, to build a career that could move with her. In 2022 she and Meg merged their businesses to create the Marketing Movement of today.
Culture has been her priority since her mentor and friend, Lauren Cramb, showed her what a team can be when its people feel supported, and it's reflected in Marketing Movement's win as Employer of Choice in 2026. Today Del leads creative and people, running the business from a boat as she sails Australia with her husband and their dog, Audrey. She's proof that an adventurous, unconventional life doesn't have to hold your career back.
Speaking topics
- Building a portable career as a military partner
- Running a business remotely, from a boat: the resilience required when things don't quite go to plan
- Culture first: building a team where people feel valued, respected and happy
- The power of 'yes' in business and life: why being open to change can change your life for the better
- Building a business that runs without you: CRMs, SOPs, systems and automation
Career highlights
- Built an agency from scratch and now co-leads it with Meg, alongside a wonderful team who are building it with them. Doing it all 100% virtually makes it an even bigger achievement
- 15 years as a professional performer from age 16, including featured dancer in The Great Gatsby, dancing behind Marcia Hines and John Paul Young on the Long Way to the Top tour and with Jimmy Barnes, alongside acting in TV commercials for CommBank, Kotex, Nickelodeon, Foxtel and more
- Lived and performed in Japan at Universal Studios, London in touring productions, and toured Malta and Belize for the UK Government
- Led content creation for cosmetic and plastic surgeons for US marketing company Incredible Marketing, working remotely from Australia with compliance front of mind, then co-led marketing for a team of 20+ brokers at GMO Business Brokers, Perth's most recognised business brokerage
- Head of marketing and customer experience at Bike Bar, Perth's biggest fitness studio, where campaigns like Bike Bar Bingo and National Bike Bar Day are still running today
- Founded CopyCat in 2018 while relocating across the country three times, grew it to full-time capacity, and merged it with Marketing Movement in 2022
- Creative lead for Marketing Movement's brand and communications, from designing and building the website to social media and email marketing
- Long-time supporter of the Nicole and Julie Fitzsimons Foundation, which honours her close friend Nic and Nic's mum, Julie. Del has donated her time, funds and performances for 14 years, including the EP "Everywhere", with all proceeds going to the foundation
Podcasts and radio
- What I Might SayLooking back to move forward: from freelancer to co-founderDel
- Better Work AustraliaFrom stories to systems: self-management and teal organisationsMeg
- Okay, Now What? with Kate GladdinCourage, creativity and living life unapologeticallyDel
- Kiama Community RadioEthical marketing and building a purpose-driven agencyMeg
Awards
- Employer of Choice (20 employees and under)Winner, 2026 IMB Bank Illawarra Business Awards. Now representing the region at the NSW awards. Read more2026
- Women's Small Business Champion AwardsFinalist2026 & 2025
- Official marketing partnerAustralian Healthcare Week2026 & 2027
- Google Partner and certified female-owned business
Partner of Women's Community Shelters
We regularly donate vouchers to support women and children who need safe accommodation. It connects directly to why we exist: helping women build lives with more choice.
Invite us on your show
Meg and Del are available to appear together or individually, and are happy to tailor the conversation to your audience. Headshots, bios in different lengths and show notes are available on request.
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