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Website development

Includes

Does not include

Website security package

Includes

Does not include

For urgent requests, we will respond within 24 business hours. [Example of urgent requests = offline site, hacking issues, business critical functionality]

Website maintenance and security package

Includes

Does not include

For urgent requests, we will respond within 24 business hours. [Example of urgent requests = offline site, hacking issues, business critical functionality]

Allied Health Monthly Content Subscription

Includes


For our Australian subscribers, we do our best to abide by all AHPRA regulations at all times, staying up-to-date with their advertising guidelines for allied health practices.

Does not include

Your content suggestions are always welcome, however we cannot guarantee that we can implement your suggestions, as we create content that is suitable to all subscribers.

Professional Package subscribers will be sent their semi-customised content each month for review. At this time, they’ll be given 3 business days to let the Marketing Movement team know if they don’t want any of the posts/articles scheduled. After this time they will be scheduled to social media, their website and e-marketing platform on their behalf.

Financial Planning Monthly Content Subscription

Includes


We do our best to abide by all financial regulations at all times, staying up-to-date with their advertising guidelines and best practices. However, it is the responsibility of the subscriber to ensure the content is suitable for public posting before sharing it to their channels.

Does not include

Your content suggestions are always welcome, however we cannot guarantee that we can implement your suggestions, as we create content that is suitable to all subscribers.

Professional Package subscribers will be sent their semi-customised content each month for review. At this time, they’ll be given 3 business days to let the Marketing Movement team know if they don’t want any of the posts/articles scheduled. After this time they will be scheduled to social media, their website and e-marketing platform on their behalf.

Social media management

Includes

Does not include

Custom blog creation

Includes

Does not include

Google Business – monthly management

Includes

Does not include

Note: Your first month will focus on a thorough audit of your Google Business accounts, ensuring everything is set up correctly before content begins in month #2.

Google & Web Optimisation – monthly management

Includes

Does not include

SEO Professional – monthly management

Includes

1. On-page SEO: 

Content 

Website SEO improvements 

◦ Missing title tags
◦ Duplicate title tags
◦ Missing H1 tags
◦ Duplicate H1 tags
◦ Missing Meta Descriptions
◦ Duplicate Meta Descriptions
◦ Redirecting broken internal links
◦ Removing broken external links
◦ Issues with duplicate content on pages
◦ Image Optimisation (alt text for SEO)
◦ URL optimisation
◦ Add target keywords to body content

Technical SEO:

◦ Core web vitals
◦ Page speed optimisation
◦ Mobile friendliness updates
◦ Fix crawl errors
◦ Fix broken links
◦ Ensure HTTPS protocol stays in place
◦ Clean up URL structure
◦ XML sitemap optimisation
◦ Robots.txt optimisation
◦ Add structured data and/or schema markup  

Please note: Our team will share any technical website improvements uncovered during our time managing your SEO that are out of scope of this agreement. These may include issues with website speed, structured data, canonicalisation, hreflang links and values, JavaScript, Sitemap files, CSS files and more. Depending on the level of technical improvements required, we may charge separately to make these improvements, as this falls within the realm of web development and may require extensive coding or a different type of expertise. We will always advise you of costs and seek your approval before doing any technical work that is out of scope of this agreement. 

2. Off-page SEO: 

Content: 

Backlinking: 

Please note: Content used for backlinks and guest posts will be drawn from your website, social media channels and/or your monthly blog that we create for you. The number of backlinks included per month varies, as we focus on quality backlinks as opposed to quantity. We will aim to create 5+ quality backlinks for your website per month.

3. Keywords, analysis and reporting: 

Does not include

Branding/logos

Includes

Does not include

Graphic design/branding

Includes

Does not include

Advertising campaigns

Includes

NB: All ad management services are on a 3-month minimum term and become rolling monthly thereafter

Does not include

Includes

NB: All ad management services are on a 3-month minimum term and become rolling monthly thereafter

Does not include

Google Tag Manager Set Up
Includes

Does not include

Retainer agreements

Includes

Does not include

Important information

Source files: Source files such as InDesign, Illustrator, Photoshop, Canva and others are not included in the scope. These can be purchased separately.

Payment: Payment is required upfront before any work begins. The exception to this is website development, where 50% deposit is paid upfront, and the remaining 50% upon publishing OR from 3 months of this dated client scope agreement. Retainer agreements are paid one month in advance to cover the work for that month (e.g. Payment for February content is paid 1 January. Content is created and scheduled in January, ready for February).

Copyright: The ownership of copyright in all Works produced by Marketing Movement, which are not ultimately used, remains with Marketing Movement. Marketing Movement also retains copyright for: 

Privacy: By signing this scope agreement, or working with Marketing Movement in any way, you confirm you have a Privacy Policy, Terms and Conditions and Cookies Policy in place that meets Australian Laws. If you use any of Marketing Movement’s Policy templates, you do so with the understanding that it is a template only, and may not meet the needs of  your business. It is your responsibility to ensure any Policy you use is correct for your business, and meets Australian regulations and legal requirements. Marketing Movement accepts no liability for any problems or faults that occur for your use of its templates and/or content, or if you do not comply with Australian Law, or the privacy law of the country you are operating in.

Marketing: By signing this scope agreement, you agree to allow Marketing Movement to use any work we do for you in our marketing. This could include, but not limited to, advertising your brand, website, ad statistics or more. As a thank you, we will link to your website where possible, to aid your SEO backlinking, and to help promote your business. If you don’t wish for us to use the work we do for you in our marketing, please let us know before the work begins.

Disclaimer: Marketing Movement will take care in providing high quality work, however we accept no liability for problems or faults that occur at or after the stage of printing, posting, or after work is approved by the client. This includes decisions made by third party companies such as Google, Meta, WordPress and all others. The client is liable for any topics or content provided to Marketing Movement by themselves or their business.

Cancellation: To cancel your contract we require a minimum one months’ notice for ongoing monthly contracts. Cancellation mid-way through a one-off service will not result in a refund.

Terms and conditions: By working with us, or signing the below, you agree to our terms and conditions found on our website.