get to know our team.

coralee roberts.

about me.

I began my digital marketing journey in e‑commerce management, where I sharpened my skills in SEO, project management, and budget oversight, learning how to leverage tactics that genuinely move the needle and make a real impact on the bottom line. At Lorna Jane, I gained invaluable experience working across hemispheres, optimising digital strategies for diverse audiences and multiple regions.

During this time, I also took on front-end development roles, learning to code and contributing technically in a fast-paced, high-pressure environment that taught me to pivot quickly, prioritise effectively, and manage my time with precision. At Michael Hill, I progressed into enterprise SEO, managing multilingual and international campaigns for the first time, overseeing substantial budgets, and delivering meaningful results on a large scale. These experiences form the foundation of my strategic, hands-on approach to SEO leadership today.

Outside of work, I hit the road with my family and spend time in the great outdoors!

My favourite all-time marketing quote is…

“Effective Search Engine Optimisation Requires a Commitment, Not a Campaign.”

— James Reynolds

big wins.

Top #3 rankings for “Black Friday Sale” for michael hill, one of the most competitive ecommerce keywords going up against really big retailers like harvey norman, jbhifi & david jones.
82% increase in non brand rankings for lorna jane
595% increase in organic clicks for michael hills valentines day campaign year on year

where you can see my work.

Article Contribution

Read my recent article featured on All about Digital Marketing; "Why Businesses Need Dedicated Landing Pages in 2026"

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Head to my profile to follow me on LinkedIn

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Article Contribution

Read my recent article featured on Business Business Business; "AI Overviews Are Answering Your Customers Before They Reach Your Website"

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what I specialise in.

SEO is my speciality and I’m a self-confessed ‘data junkie’. Some of the specialty tools I am well acquainted with are Google Search Console, Google Analytics, SEMrush, ahrefs, Dragon Metrics, WordPress, Shopify, Wix, Squarespace, Surfer SEO and Screaming Frog.

giving back.

My family and I donate to Zero Childhood Cancer – an amazing (Aussie) research clinic that’s the first of its kind.

And I like to donate a bear every year in memory of my late son – this exact bear, he loved it.

happy clients.

The team are experts and great at what they do. Thank you for everything you’ve done for our business so far, I’m glad we engaged their services and look forward to continuing working together.

– Jamie R

I reached out to Marketing Movement for assistance with my website and I could not recommend them enough. They brought my vision to life and took the time to explain every single detail, they also noted great ways I can optimise my SEO, a term I didn’t even know before engaging with MM! They were more than happy to pass on their expertise, and my busy calendar is a testament to that. Thanks, MM!

– Corey Harrison

Have been using Marketing Movement’s services for over a year now and have been really impressed. They have helped take so much off of my plate, I couldn’t be more appreciative. Definitely recommend.

– Kate Mac