Learn about the world of search engine optimisation (SEO). The process of ranking your website in the Google search engine results page (SERPs), optimising your website’s SEO could mean being seen by more (and we mean MANY MORE) customers.
Why is SEO so expensive? As a business owner, you no doubt have seen the price tag associated with SEO management. It can be a daunting figure for some, and it begs the question, “Why is SEO so expensive?” It’s a long-term strategy First and foremost, SEO management is expensive because it’s a long-term strategy. […]
Outsourcing Your Marketing – Pros and Cons What does outsourcing your marketing mean, and why should you do it (or not do it) as a business owner? Being a small business owner means wearing many hats. And for some, this works a treat. For others, the workload becomes overbearing and you soon realise that you’re […]
When Meg created Marketing Movement, she had allied health professionals in mind. With an osteopath husband and a background in making businesses more efficient; creating our allied health subscription content was a no-brainer. Introducing… The Full Monty. Fast forward to today, and Marketing Movement is an ‘all industries’ marketing agency. But our Full Monty subscription is […]
How you can improve your SEO on your website Welcome to Your SEO checklist! SEO is a hot topic, and for good reason! It stands for “search engine optimisation”, which means if you have your website optimised for SEO, search engines (such as Google) will bump you higher on the results page. Now, everyone loves being […]
At Marketing Movement, our goal is to make your life easier. From our subscription services to our custom content – we want to take work off your plate, make your life easier and improve your marketing across the board. So, it’s a no-brainer that our services are expanding to suit YOU! Our team have been […]
SEO – Search Engine Optimisation. Whether you’re constantly hearing the term being floated around in marketing speak, or are hearing about it for the first time, there’s good reason why. SEO determines where your website ranks on search engines, such as Google – which therefore determines who and more importantly, how many people find your […]
Making sure you abide by the laws governing advertising is incredibly important. There can be serious consequences if you get it wrong. But where do you start when there’s so much information out there? We’ve broken the AHPRA advertising guidelines down for you. AHPRA is the national governing body for allied health practitioners in Australia. […]
Tailoring your marketing to your client’s needs will ensure your message is received in the right format, at the right time, in the right place. It is especially important for generating ROI (Return on Investment), as your audience only receives relevant and engaging content. It is often overlooked by small businesses with smaller marketing budgets. […]
Content marketing is a cost effective and highly engaging means of direct communication with your audience. It can be used as education or entertainment, and keeps your brand fresh in your consumer’s minds. Content marketing is a part of an ongoing marketing strategy, and requires devotion on your part as a business owner. However, your […]
Have you thought about your business goals for this year yet? January is the perfect time to start planning for the year ahead, and if marketing wasn’t important for you in 2020, it sure will be in 2021! There’s no doubt 2020 put a dent in the wallet. So as we start to come out […]