Is SEO more important than advertising

Is SEO more important than advertising?

It’s 2023, and you’ve heard of SEO (or even dabbled in it by now), but you’re still unsure as to whether it’s the best fit for your business. In fact, you’re wondering “Is SEO more important than advertising?” more often than you’d like to admit. The truth is, both SEO and advertising play vital roles […]

Read More

outsourcing your marketing blog

Outsourcing Your Marketing – Pros and Cons

Outsourcing Your Marketing – Pros and Cons What does outsourcing your marketing mean, and why should you do it (or not do it) as a business owner? Being a small business owner means wearing many hats. And for some, this works a treat. For others, the workload becomes overbearing and you soon realise that you’re […]

Read More

Custom Marketing Solutions

What You Need To Know About the New Advertising Rules

While much has changed in the advertising world with the move to custom marketing solutions, it’s crucial to remember that advertising can determine what makes one company successful over another. Advertising, like it or not, is still the most powerful influencer and persuader. And, if it didn’t work, US firms wouldn’t invest more than $240 billion […]

Read More

Technology

The Latest iOS Changes Explained

In 2021 it’s hard to imagine a day without technology. It runs our business, helps us advertise, cook, book, search, study and socialise! With more and more people spending more time online, Apple began to consider their responsibility in keeping personal data, well… personal! The latest technology iOS update means increased privacy settings on what […]

Read More

Marketing statistic

10 small business marketing stats you need to know!

If you’re a small business owner, you know how involved marketing can be. Throw into the mix digital marketing and you have a world of possibilities. However, this means there are many areas to “go wrong”. Without an understanding of how digital marketing works can leave you feeling confused and frustrated. We’ve compiled a list […]

Read More

Understanding the guidelines

All you need to know about AHPRA advertising guidelines

Making sure you abide by the laws governing advertising is incredibly important. There can be serious consequences if you get it wrong. But where do you start when there’s so much information out there? We’ve broken the AHPRA advertising guidelines down for you. AHPRA is the national governing body for allied health practitioners in Australia. […]

Read More

Man on social media

How to tailor your marketing to your clients needs

Tailoring your marketing to your client’s needs will ensure your message is received in the right format, at the right time, in the right place. It is especially important for generating ROI (Return on Investment), as your audience only receives relevant and engaging content. It is often overlooked by small businesses with smaller marketing budgets. […]

Read More

Lady on computer

3 most common content marketing mistakes!

Content marketing is a cost effective and highly engaging means of direct communication with your audience. It can be used as education or entertainment, and keeps your brand fresh in your consumer’s minds. Content marketing is a part of an ongoing marketing strategy, and requires devotion on your part as a business owner. However, your […]

Read More