When you think of digital marketing you probably think of ads, sponsored posts and paid promotion. However, non-sponsored content is far more important than you would think! Non-paid marketing activities are often underestimated as a tool for bringing in customers. In fact, one in three consumers inspects a brand’s social media presence before making a […]
Leading up to Christmas is the perfect time to run a competition giveaway! Competitions are great for generating engagement, brand awareness and brand equity. Not only do they lead to an increased following on your social pages, they can also foster a closer relationship with your followers and promote your business as generous and caring. […]
LinkedIn is often referred to as professional Facebook, but how exactly is it different to Facebook? LinkedIn is used by businesses and individuals to network, and can be a fantastic business to business communication resource. But what benefits does LinkedIn have for small business? Increasing your reach. LinkedIn has 660 million unique accounts, and is […]
Making sure you abide by the laws governing advertising is incredibly important. There can be serious consequences if you get it wrong. But where do you start when there’s so much information out there? We’ve broken the AHPRA advertising guidelines down for you. AHPRA is the national governing body for allied health practitioners in Australia. […]
Confused about social media? You’re not the only one! According to a recent survey, many small business owners are frustrated by constant changes in the social media landscape. It seems like there is constantly a trend to keep up with, or a new platform to figure out. It can be difficult to make decisions on […]
Tailoring your marketing to your client’s needs will ensure your message is received in the right format, at the right time, in the right place. It is especially important for generating ROI (Return on Investment), as your audience only receives relevant and engaging content. It is often overlooked by small businesses with smaller marketing budgets. […]
Content marketing is a cost effective and highly engaging means of direct communication with your audience. It can be used as education or entertainment, and keeps your brand fresh in your consumer’s minds. Content marketing is a part of an ongoing marketing strategy, and requires devotion on your part as a business owner. However, your […]
It’s a strange time as we’re seeing restrictions starting to be gradually lifted. As life (kind of) returns to normal, it can be expected that business might not return to its former glory too fast. It can be an overwhelming process if you’re a business owner, especially as you want your appointment numbers to get […]
May is finally here! We’ve had a big couple of months with social isolation regulations meaning our traditional way of business was turned on its head. We have had to quickly adapt to overnight changes and many have scrambled to integrate digital and social media practices into their business model. Communicating online can be difficult […]
Welcome to this new world of telehealth! We are all in this together, but the funny thing is that telehealth has actually been used by physios, osteos and chiros for years, especially in remote locations. While we know the benefits of manual therapy and contact with in-person treatment, telehealth appointments have been shown in many […]