Supporting Australian veteran-owned businesses matters to us. See why we built the Geographe Ag Drones website for Callan and Steph in WA.

Marketing Movement just won Employer of Choice at the IMB Bank Illawarra Business Awards. Here's how a team with no office and no 9-5 pulled it off.

As a web designer, I spend a lot of time looking at websites in most industries, especially if I'm looking for inspiration or designing something creative. In my view, the web design trends that help my clients at Marketing Movement are the ones that are both practical and creative.

As a web designer, I spend a lot of time looking at websites in most industries, especially if I'm looking for inspiration or designing something creative. In my view, the web design trends that help my clients at Marketing Movement are the ones that are both practical and creative.

A little bit chuffed. We won Employer of Choice at the 2026 Kiama Business Awards, plus Outstanding Employee for our Jes. Off to Wollongong next.

Marketing Movement is now a Google Ads Certified Agency. Here's what it means for our clients and why it matters when hiring an Australian marketing agency.

Generative Engine Optimisation (GEO) is the practice of optimising your brand, content and digital presence so you get cited and recommended by generative AI engines like ChatGPT, Claude, Perplexity, Google AI Overviews and Microsoft Copilot. In plain English, what is GEO? It is what SEO becomes when the answer lives inside a conversation with an AI assistant, not on a search results page.

Picture a bucket with holes in the bottom. You can pour water in at the top all day, but if the holes are big enough, the bucket never fills. Most clinic owners we speak to come to us asking for more water. They want more leads, more new patients, more marketing spend. In a lot of cases, the real problem is not how much is going into the top of the bucket. It is how much is leaking out the bottom.

Marketing Movement is a 2026 Local Business Awards finalist. See why this Australian digital marketing agency is one businesses love to back.

"Vibe coding" was named Collins Dictionary's word of the year in 2025, and for good reason. Anyone with a laptop and a paid AI subscription can now build a working website in under an hour. The problem? Most of those websites cannot rank well in Google.

In this article we break down exactly how much you should spend on marketing based on your business stage, your industry, and your goals. You will walk away with a clear percentage range to aim for, a way to split that budget across channels, and the numbers you need to track to know it is working.

Conversion rate optimisation (CRO) is the systematic process of increasing the percentage of website visitors who complete a desired action. It combines data analysis, user behaviour research and controlled testing to identify what is stopping people from converting, then fixes those barriers.

If you’re spending money on Facebook and Instagram advertising and wondering why the results aren’t matching the effort, you’re not alone. This is one of the most common questions we hear from Australian business owners at Marketing Movement. The frustration is real: your targeting looks right, your creative feels strong and your budget seems reasonable. Yet the conversions aren’t there.

We work with businesses across Australia running Meta ad campaigns every day, and the same mistakes come up over and over again. The good news? Every one of them is fixable. This guide walks through the most common Meta ad mistakes we see and, more importantly, how to fix them so your budget actually works harder for you.

Getting patients through the door (or onto a call) isn't just about being a great clinician anymore. Whether you're running a GP practice, allied health clinic, dental surgery, chiropractor, or specialist centre, you need a solid marketing strategy that builds trust, boosts visibility, and keeps patients coming back.

The healthcare marketing landscape is shifting beneath our feet. Patient behaviours are evolving, AI is reshaping how people search for care, regulations are tightening, and the tools you're using today might not give you accurate data tomorrow. If you’re a healthcare marketing leader, 2026 is the year to get intentional about strategy, not just tactics.

The healthcare marketing landscape is shifting beneath our feet. Patient behaviours are evolving, AI is reshaping how people search for care, regulations are tightening, and the tools you're using today might not give you accurate data tomorrow. If you’re a healthcare marketing leader, 2026 is the year to get intentional about strategy, not just tactics.

Yes, for most growing businesses, it’s absolutely worth hiring a digital marketing agency. Especially if you want to scale faster, make smarter decisions with your budget, and learn from what’s working across tons of different brands, not just your own.

When it comes to growing your online presence, think of Local SEO and Technical SEO as two sides of the same coin. One connects you with nearby customers, and the other ensures your website runs smoothly enough to earn and keep top rankings.

Marketing Movement celebrates being selected as a finalist for the 2025 Australian Women's Small Business Champion Awards!

What businesses need local SEO the most? The short answer: any business that offers a product or service in a specific area. The long answer? Let’s break it down.

Local SEO is the process of optimising your business’s online presence to increase visibility in location-based search results, such as those on Google Search, Google Maps, and other search engines. Helping attract customers from your target area quickly and efficiently.

Google just dropped something massive for Australian businesses, and honestly, it's a bit of a game-changer. AI Mode: Google's most advanced search experience yet, has officially launched in Australia.

The 5 Ps of healthcare marketing are Product, Price, Place, Promotion, and People - a proven framework that helps healthcare providers create effective strategies to attract patients, build trust, and grow their practice in a compliant, patient-centered way.

Meg Storey chats on Better Work Australia about self-management, Teal principles, and creating ethical, people-focused workplace culture.

Del Harbeck shares her journey from freelancer to co-founder of Marketing Movement on the What I Might Say podcast, with lessons for every entrepreneur."

Marketing Movement celebrates nominations at the 2025 Kiama Business Network and NSW Small Business Awards, recognising our team’s passion and ethical marketing.

Del Harbeck, Co-Director of Marketing Movement shares her journey of building Marketing Movement with Meg, embracing life’s adventures, and living unapologetically.

Meg Storey, Co-Director of Marketing Movement, shares her journey, insights on ethical marketing, and how the agency helps businesses grow authentically on Kiama Community Radio’s Living Local.

If you’ve opened up Google Search Console lately and thought, “Why do my numbers look so strange?” you’re not imagining things. In mid-September, Google quietly disabled the num=100 parameter, a little shortcut that SEO tools have relied on for years to pull the top 100 search results in one go. Without it, tools now have to make multiple smaller requests, and that shift has caused a ripple effect in reporting across the board.

eCommerce SEO is a multifaceted discipline that combines technical precision, content excellence, and strategic outreach to drive targeted, high-value traffic. By focusing on site architecture, on-page optimisation, and authoritative link building, online retailers can secure sustainable growth and outperform competitors in crowded markets.

Yes, SEO (Search Engine Optimisation) is definitely worth it for small businesses, provided you’re not looking for immediate return on investment (ROI). If quick results and instant traffic are your priority, Google Ads or other paid advertising channels may be a better fit. However, for long-term growth, sustainable traffic, and cost-effective marketing, SEO services offer unmatched value that can transform your business over time.

Learn the exact steps to follow when a new lead comes in. From fast follow-ups to warming sequences and polite goodbyes, this guide will help you convert more enquiries into customers.

Not sure how to choose the right SEO agency? This guide covers the top qualities to look for, questions to ask, and how to avoid common red flags. Make an informed decision for your business.

Google Business is one of the most powerful (and free) tools to increase local visibility, attract new patients and build trust for your allied health clinic. In this blog, we explain why it matters and how to optimise it for real growth.

Marketing your health practice? Learn how to navigate AHPRA guidelines confidently and create ethical, compliant content that builds trust and visibility.

Wix, Weebly and Squarespace might seem like quick wins, but they often fall short when it comes to SEO and scalability. In this blog, we share why WordPress is our go-to platform for growing health clinics and service-based businesses and when it makes sense to switch.

Keyword rankings show where your website appears in Google’s search results for specific terms, and they’re one of the most important SEO metrics to track. In this blog, we break down what keyword rankings are, why they matter, and how to check and improve them using trusted SEO tools and smart strategies.

Does your clinic website have everything it needs? In this blog, we cover the 6 essential features every allied health website must include, from lead-capturing contact forms to mobile-friendly design, so you can attract more patients and grow your practice with confidence.

Schema markup is a powerful yet often overlooked SEO tool that helps search engines understand and display website content more effectively. By adding structured data to a website, businesses can enhance how their pages appear in search results, increasing visibility and improving click-through rates.

Struggling to reach the right patients? Meta ads allow allied health clinics to target local audiences, build trust, and increase bookings. Learn how to create high-performing campaigns that drive real results.

It can be frustrating when your Meta Ads don’t perform as expected. You invest time and money into creative campaigns, but the results just aren’t there. Meanwhile, your competitors seem to be crushing it with highly engaging and effective ads.

Google Reviews have become an essential in a successful marketing strategy. They influence customer decisions, boost local SEO, and help establish trust in your brand.

In today's digital-first world, allied health professionals, such as physiotherapists, chiropractors, occupational therapists, and dietitians, must embrace online marketing to stand out. But with so much competition, how can your practice get noticed?

With a marketing retainer, you have access to a team of professionals who are always on hand to keep your marketing efforts on track. Check out these marketing retainer examples...

Ever find yourself wondering how to rank higher on Google Maps and bring more foot traffic to your door? Well, you’ve come to the right place.

As an Australian marketing company specialising in digital marketing for allied health, we’re here to share some proven strategies to help you attract new patients with Allied Health Marketing efforts.

We know AHPRA guidelines like the back of our hand, and we're here to share some effective marketing strategies for allied health professionals in our latest blog.

By incorporating A/B testing into your Google Ads strategy, you’ll be on your way to more effective and efficient campaigns. Learn from a Google ads specialist on how A/B testing works here.

At Marketing Movement, we do things a little different. Nothing outsourced, everything in-house right here in Australia. Learn how quality local marketing can skyrocket your business here.

In the dynamic world of marketing, movement marketing is the latest trend that’s capturing attention. But what exactly is it, and why should you care?

Want your clinic to stand out in the crowd? Want to attract new patients? Introducing our digital marketing for allied health.

As your local SEO experts, we specialise in helping businesses like yours rank higher on Google Maps – and we're here to share some of our insider tips and tricks with you.

For businesses who thrive by having a growing local customer base, being found locally is key. But just how important is local SEO? Let's find out.

Looking for a new website? Look in your own backyard! Australian website development focuses on quality and attention to detail. Learn how!

As a small business owner, many people in your circle will talk about marketing. And more importantly, how successful marketing will help your business grow. But what is marketing exactly? Let's find out!

The question 'How much should websites cost in Australia?' is a great one. Let's take a look at what an Australian-made website may cost.

Not only is WordPress easy to use, but it also offers a wide range of benefits for businesses looking to boost their online presence. Let's learn why WordPress powers the majority of the world's best websites.

Are you looking for a reliable tool that can help you understand user behaviour? Here's 10 reasons why you need to use Google Analytics.

Websites should never be ‘set and forget’ assets. Every website requires consistent attention to be safe, secure and function correctly.

Creating a successful landing page is key when winning over target customers and boosting conversions. But how?

AHPRA is the national governing body for allied health practitioners in Australia. Making sure you abide by the AHPRA advertising guidelines is important.

"So, which social media platform is right for my business?” we hear you ask. Well, we’ll need to know a little more about your business first.

Our monthly content subscription service offers affordable content for allied health professionals - learn more here!

Discover the essentials for creating impactful social media posts, with valuable advice on engagement, reach, and content strategy.

Are you a busy allied health professional or financial planner looking to boost your online presence without spending hours creating content? Look no further, because we have the perfect solution for you - our monthly content subscriptions!

Need to rank higher on Google to attract more customers? SEO is the answer - but what does SEO management involve? Let's break it down.

If you're wondering "is SEO more important than advertising?" then this is the blog you need to read today. Spoiler = there's more to it than you may think!

Want to increase your online visibility, but finding SEO costs hard to justify? Our latest blog answers the question why is SEO so expensive?

If you're wondering "is my website secure?" then chances are it's probably not. Now more than ever, it's vital that your website is protected and secure.

A social media manager is a tech-savvy creatives with a passion for social media. Alongside creating content, they have a range of other duties, such as...

Here at Marketing Movement, we’re excited to announce that affordable website design is finally here - & you don’t have to sacrifice quality to get it.

What are the pros & cons of outsourcing your marketing? Let's shed some light on the cons so you can make a wise decision.

Instagram provides great opportunities to showcase your business to potential customers. Let's check your account is set up correctly.

Looking for a time-saving way to create quality content? Introducing our monthly subscription content. For allied health and financial planners! Learn more.

Everyone loves being #1, but this matters more than you think when it comes to SEO. This is why we’ve created Your SEO checklist. A beginner's guide to SEO!