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Making sure you abide by the laws governing advertising is incredibly important. There can be serious consequences if you get it wrong. But where do you start when there’s so much information out there? We’ve broken the AHPRA advertising guidelines down for you.

AHPRA is the national governing body for allied health practitioners in Australia. As such, they regulate advertising under national law. Anyone who advertises an allied health service must abide by these rules set out in section 133 of the National Law.

Let’s have a look at the legislation.

A person must not advertise a regulated health service, or a business that provides a regulated health service, in a way that—

a) is false, misleading or deceptive or is likely to be misleading or deceptive

CAN

CAN’T

b) offers a gift, discount or other inducement to attract a person to use the service or the business, unless the advertisement also states the terms and conditions of the offer

CAN

CAN’T

c) uses testimonials or purported testimonials about the service or business

CAN

CAN’T

You should make any effort to remove testimonials where you can control them, such as on your Facebook profile.

d) creates an unreasonable expectation of beneficial treatment

CAN

CAN’T

e) directly or indirectly encourages the indiscriminate or unnecessary use of regulated health services.

CAN

CAN’T

Penalties 

According to the AHPRA advertising guidelines, the maximum penalty can be up to $5,000 for individuals or $10,000 for body corporate. It is a criminal offence, and if you are a registered AHP practitioner you can face disciplinary action. This is why it’s important to make sure you are compliant with the AHPRA guidelines!

Here at Marketing Movement, we have extensive knowledge on AHPRA guidelines and endeavour to ensure our practices are compliant. Have questions about the guidelines or want peace of mind that your marketing activities are AHPRA friendly? Contact us today.