As a business owner, you no doubt have seen the price tag associated with SEO management. It can be a daunting figure for some, and it begs the question, “Why is SEO so expensive?”
It’s a long-term strategy
First and foremost, SEO management is expensive because it’s a long-term strategy. You’re not going to see results overnight. Rather, a good SEO strategy takes months, and for most, many months. This extended timeline means that the cost of SEO management needs to be spread out over this timeframe.
There’s a lot involved!
Secondly, SEO management involves a wide range of tactics. These tactics include keyword research, content creation, link building, off-page SEO, technical website improvements and continuous tracking and analysis. Each of these tactics requires expertise, time, and resources. A well-executed SEO strategy is not just about writing some blog posts, inserting a few keywords and hoping for the best – it requires a multi-faceted approach with skilled professionals leading the charge.
SEO is ever-changing
Thirdly, SEO is a constantly evolving landscape. Google constantly changes its algorithm to improve search results and user experience. What worked in the past may not work in the future. SEO professionals need to stay up-to-date on the latest changes and adapt their strategies accordingly. This continuous learning and adaptation require resources and time investment.
Every business wants a slice of the SEO pie!
Fourth, the competition in SEO is intense. Virtually every business in the world wants to rank higher than their competitors in organic search results. This high demand for SEO services drives up the cost of professionals who can do quality SEO management work. In order to get ahead and stay ahead in search rankings, businesses must invest in top-of-the-line SEO management. That’s not to say you need to pay 10k for quality SEO management, but trust us when we say, that you get what you pay for when it comes to Search engine optimisation. Oh, and did we mention Google penalises websites that apply quick SEO growth tactics that live outside the rule book? That’s right. So if a company promises fast results or cheap prices, get another quote – or you could be doing more harm to your website than good.
SEO is all about quality over quantity
Finally, good SEO requires quality work. Creating quality content takes time, research and expertise. Communicating to your target audience through valuable and informative content is essential for building trust and generating leads. Effective SEO management requires well-written blog posts, website copy, high-quality backlinks and other forms of material, such as Google Business. Each of these types of content takes time and effort, adding to the overall cost of SEO management.
So, while it may be easy to point to the high costs associated with SEO management, it’s important to remember why it is expensive. SEO management involves a multi-faceted approach requiring skilled professionals, time, resources, and a long-term strategy. It’s not just about keyword research or link building – it’s a combination of tactics designed to deliver results over time.
Are there alternatives? Is there such a thing as “affordable SEO”?
We’re glad you asked. Here at Marketing Movement HQ, we saw a gap in SEO services with a huge array of small businesses not being able to afford quality SEO work, yet needing SEO improvements each month. This is why we’ve created a three-tier system when it comes to Google, website and overall ‘search engine optimisation’.
- GOOGLE BUSINESS: The first tier, is all about Google Business (previously named “Google MY Business”). It works on optimising your Google Business profile, posting regularly and reporting on the Google Business data each month so you know who has found you, and can identify trends in search behaviour.
- GOOGLE & WEB OPTIMISATION: The next step up, is, well… a step up from Google Business! It includes everything from option 1 (above), with a healthy amount of website optimisation. This monthly service focuses on the website changes you can see! We’ll work consistently on your on-page SEO, while also creating a custom blog each month (written for SEO), which we’ll upload directly to your website – helping to drive more organic traffic your way.
- SEO PROFESSIONAL: Want a full-scale SEO service? We’ve still got you. Our team will work continuously throughout the month on your on-page, off-page and technical SEO, adding quality backlinks while also ticking off all the duties from the two packages above. The perfect option for businesses who have the budget for a full-scale SEO service, and want a reliable marketing company they can trust.
For more information about our SEO services, check out the handy infographic below – or head on over to our SEO page to learn more today. Alternatively, all small businesses are welcome to join our free VIP Facebook group – Marketing For Business Owners Australia HERE! A place to ask questions, grow and learn from your fellow small business owner. See you there!