How you can improve your SEO on your website
Welcome to Your SEO checklist! SEO is a hot topic, and for good reason! It stands for “search engine optimisation”, which means if you have your website optimised for SEO, search engines (such as Google) will bump you higher on the results page. Now, everyone loves being #1 (which is why we’ve created this SEO checklist), but this matters more than you think! Most customers will click a result between #1 and #10, with very few people clicking on “page 2”, so getting in the top 10 results for your top 10 keywords is crucial to being found by your target customer.
So, let’s get started. Below is your SEO checklist
Everything a beginner SEO expert can do from the comfort of your computer to improve your website’s SEO. Here goes:
- Upload quality blogs frequently. The more relevant content, written specifically for SEO on your site = the better. It gives Google more keywords to scan and gives you a better opportunity to be ranked higher in SERPs (search engine results pages). We love an acronym!
- Cross your T’s and dot your i’s. There are many, and we mean many SEO areas to address when you create blogs. So make sure to fill out as much as you can every single time you upload.
Below are the top six areas to focus on when blogging
- Choose your SEO keyword/keyphrase
- Use your keyword/keyphrase in your title, opening paragraph, another 5 or so times throughout the blog and also in a subheading
- Include one internal and one external link in your blog (i.e. link to your contact us page, and to a reputable source that may explain a definition, like this one!)
- Speaking of links, the more the merrier!
- Include at least one image. When you upload the image, click ‘settings’ and fill out the box that says “alt text/alt tag” – use your keyword/key phrase here
- Last (but definitely not least) focus on quality. If you’re writing a blog simply to write a blog, the chances are – it won’t be that helpful to your customers. Sure, you want to improve your SEO, but you always want to add value. If writing isn’t your forte, outsource this task instead.
- Check your site’s SEO tools on each page. Many sites (websites built on WordPress are a great example) will have built-in SEO tools that tell you areas to improve on every page. These will include meta descriptions, custom URLs, readability, paragraph density and more. Explore your website and learn something new about your SEO today as a starting point. We’ve all gotta start somewhere!
Ultimately SEO is a profession of its own. The above SEO checklist is the perfect jumping-off point for you. It’ll give you the basic skills you need to improve the ‘on-page’ SEO on your website (i.e. the SEO we can see!). Most Marketing agencies will have a dedicated team of SEO specialists who deal with the ‘off-page’ SEO (i.e. the super technical stuff that requires some serious computer time).
If you don’t have the time to enrol in a dedicated SEO course, we recommend seeking help from a marketing company you can trust. It doesn’t have to be us, but it does have to be a local team you can rely on. Why? Because SEO when done well can drive a huge amount of traffic to your website, increase sales and boost your brand awareness through the roof!
Got questions about SEO? Contact us to have a chat.