Building a website goes way beyond just a pretty look and setting up some simple functions that will get you by. Just like a book, if the cover is great but the story is average, it doesn’t sell. It’s the same with websites. It can look great, but if you don’t have the hard work done underneath that shiny cover, your website is useless.

Website are compiled of many elements. Some of these elements assist in telling stories and explaining the essence of your company, while others work to immediately pique user interest or improve the experience on any device. And others do all the technical bits (like SEO – search engine optimisation). Many of you may be unaware that you even have elements on your site that drive people away (like auto-play videos and slow-load times)!

Creating a high-quality website isn’t something you can “set and forget.” It’s a never-ending process of fine-tuning, polishing, and testing to create something spectacular. And then with technology being what it is, you get it sorted, and something changes, and you need to tweak it again!

Here are some custom marketing solutions for healthcare professionals that you need to consider before developing your website to make it successful.

Web Design and Layout

A high-quality website not only entices new visitors to your brand, but will also keep those visitors returning, transforming your website into an income-generating engine.

Attractive web design and layout are essential for websites, just as attractive merchandising is essential for retail outlets. Our custom marketing solutions services in Perth, Sydney and all over Australia, can assist you in creating an appealing website. When a potential customer lands on your website page, it only takes seconds for them to decide whether to continue browsing or stay on your site. As a result, your web design should be consistent with your branding strategy, so that when a visitor visits your website, they immediately understand your company and its values.

Your website’s usability is another critical factor to consider when designing it. Ensure that the website is user-friendly and that your browsers have a positive experience. The best thing about web design is that there are no limitations, so you can experiment and innovate as much as you want. After understanding your customers’ likes and dislikes, you can create the ideal user experience by employing innovative techniques such as rich animations, humorous micro-interactions, hidden menus, typography, etc.

Connecting with Your Targeted Audience:

The layout of your health or medical website isn’t just about information and images but about conversion. Every single web page that’s created aims to give a potential patient what they need and bring them into the “buying funnel”, or in the case of medical practices, to book in an appointment with you. The first step towards this is to build your website mobile-friendly. The main focus of your website should be to respond to your patient’s requirements and communicate in a simple way by avoiding corporate-language and sales-oriented clichés at all costs. A great way to form connection is to add sensible, relevant, and authentic images. Many studies have proven that people understand images faster than words, so make images genuine (and even better if they’re real and not stock ones!).

User Interface and User Experience:

Our custom marketing solutions, Sydney and beyond can help you connect with your patients. This could be through online surveys, social media platforms or other avenues, which will help determine how you can better present your product or service. Or indeed tell us what aspects may be missing from what you currently offer. One of the most critical aspects of creating a website that leaves a lasting impression on your visitors is brand identity, which includes the logo, color scheme, fonts, and style—all of which should essentially be unique and innovative. You can also create free guides, checklists, eBooks, or webinars as a way to add value to your brand, while also demonstrating your business’ ability to provide a little something extra to patients.

If you have a website with slow load time and lack of a navigation bar, then (and we’re being quite frank here) – it is a complete failure. Maintain as much interactivity as possible on your website. Increase the value of your website by including a hard-to-find offer. A great way to persuade hesitant patients is to offer them deals that aren’t available anywhere else and make that offer unforgettable and irresistible. Your website should be establishing trust with your audience and generate revenue for your company 24 hours a day, seven days a week.

Call-To-Action (CTA) or Signup

In most cases, custom marketing solutions website serves as a portal to action – making a sale, providing information, or gathering contact information. The call to action must be clear and compelling to elicit this response. To have an effective CTA, first, figure out what your website should do. Then, design it in such a way that the action is evident and direct users to it. Color, contrast, and space can all be used to guide users to the “right” buttons.

A signup form is another popular call to action. If this is your goal, make sure the form is well displayed and in a prominent location. Make the form as simple and quick to fill out as possible. (If you require more than two or three pieces of information, consider sending a follow-up email instead of a complicated signup form.)

Mobile-Friendly Version

Nowadays, more than 60% of visitors prefer to open websites on their smartphone devices, so all of the top websites are designed to be mobile-friendly. In our experience, in the health and wellness niche, mobile website activity is much higher than 60%. If you don’t want to fall behind your competitors, you should also prioritise designing your website’s mobile version.

Every second, 25% of people use smartphones and tablets to browse the web, so if your website isn’t mobile-friendly, put that as number one on your to-do list! And when we mean mobile friendly, we don’t mean a normal site that simply displays on mobiles (as they are just frustrating). We mean a site that is specifically designed for mobile viewing!

You don’t want to miss out on the crowd of visitors you can have when designing a mobile-optimized website. Responsive web design is the best solution because it displays the web content well regardless of the device on which it is opened. To prepare search results for mobile devices, search engines such as Google examine a website’s mobile friendliness. So having a mobile-responsive site also improves your SEO!

The Bottom Line

Any modern-day website needs regular evaluation to ensure that your site provides compelling visuals, engaging content, and a unified experience for users across all devices. The elements listed above provide a solid foundation for developing stylish, streamlined, and fast websites that pique user interest and aid in conversions. So, if your website need a little (or a big) revamp, we’re happy to help.