To expand your medical practice, you need patients. The only way you’ll attract customers through your door is to market your business! Your medical practice isn’t like a lemonade stand where you open the door and hope someone comes in from the street, wondering why the lights are on (although wouldn’t that be grand!). While most medical practice owners recognise the importance of marketing, they frequently make mistakes that harm their entire medical marketing strategy. Now a days, health and wellness marketing companies have become very sensitive. If improper marketing methods get entrenched in a healthcare organisation’s strategy, it can disrupt the patient experience or, worse, lead patients to become disengaged.
Healthcare marketing mistakes to avoid
Working as a healthcare professional can be stressful, or at the very least, busy. And it’s up to us to help you relax and do what you do best – treat patients. Not all healthcare marketing strategies are effective. Campaigns that place too much emphasis on “conversion” might lead to patient misunderstanding or even damage. Medical practices tend to make a lot of errors when it comes to DIY marketing. Here are some of the most typical healthcare marketing blunders you may have made:
Ineffective external communication
Communicating with your patients, whether actively or passively, is an important part of any marketing plan. Those “customers” are potential patients in the case of healthcare and wellness marketing. They come from all backgrounds, but they all have one thing in common: they want to be treated like humans. Custom marketing solutions are perfect to for this.
Using non-patient-friendly terms
Your potential patient will be confused and frustrated if your content is packed with acronyms and jargon. Doctors, nurses, and administrators, for example, may be aware that an AMI stands for “acute myocardial infarction.” Outside of medicine, however, everyone prefers (and knows) the term “heart attack.”
Many healthcare providers do not have a blog on their website, which is a wasted opportunity. Providers or organisations with blogs enjoy a 55 percent increase in traffic and an 11 percent increase in ROI. A blog also offers you a voice in your community, allowing you to engage and develop credibility with patients through a different medium.
Ignoring customer feedback
Eeek – don’t do it! We live in a system where nearly every decision we make, big or little, is influenced by online reviews. You’ll almost certainly read the reviews before adding that new scarf to your Amazon shopping basket. As a result, it’s no surprise that 72 percent of patients start their search for a doctor by reading internet reviews.
Responding to reviews helps you manage your reputation in addition to making your services more appealing to potential patients. For genuinely negative reviews, you can control the narrative and, more crucially, uncover trends in errors that you can fix. This is excellent for business and better for your patients’ health and safety. Of course, remember to comply with your governing body’s regulations around reviews.
Inefficient internal communication
Hundreds of moving pieces must function in unison to form a successful team. This means teamwork and open channels of communication both within and outside. When internal communication goes down, it has a detrimental impact on the whole provider or business. So get those ducks in a row when it comes to your internal communications – make sure your team knows your ‘voice’ and message.
What makes a successful health and wellness marketing strategy?
A few simple changes can improve the patient experience while also increasing the efficacy of your marketing initiatives.
Budget is the Key to Success!
A strategy that includes scopes for every budget is the one that stands through thick and thin. The flexibility and versatility of price caps for medical digital marketing services helps build the customer base as well as goodwill. We offer budget-friendly health and wellness marketing packages for all budgets.
A website with common sense
While any digital strategy benefits from a responsive website with eye-catching design features, the greatest healthcare websites do much more than just look and feel good. Not only can patients benefit from an easy-to-use clinic or hospital website, that provides them information and advice. A great website also makes people more likely to book and keep any appointments they set up online.
Setting the philosophy of encouraging patient reviews and testimonials
While responding to patient evaluations is vital, a strong healthcare marketing plan goes one step further and uses them. Potential patients can learn a lot from reviews and testimonials if they want to make an educated selection. Encouragement of these evaluations, as well as participation in them, can help to fuel your campaign. Interacting with your community online allows you to have a voice in it. It also aids in the resolution of internal issues that may arise as a result of unfavorable feedback.
Sharing content relevant to your patients
High-quality, relevant content can help you establish yourself as an industry leader (and as an added bonus, well-written, unique content can drive your SEO traffic). Just be sure that the tone of the article is appropriate!
Try to address issues that patients may not have thought to ask by offering high-quality material. It can boost your authority while also benefiting the medical industry and your community. Your business, as well as past, current, and prospective patients, will benefit greatly from accurate, digestible content.
Patient connection, effective external communication, and an emphasis on enabling individuals to adopt healthy lifestyle choices are all driving forces in DIY medical marketing. And if you want to do it well, finding proper marketing guidance is essential. Check out our SEO for medical practices to complement your Healthcare Marketing Services in Perth, Sydney, Melbourne and more. We look after medical clinics across Australia, England and the rest of the world.
A bad patient experience might be caused by a badly designed website, inefficient internal communication, or ineffective external message. Someone may decide to stop searching for your clinic, or indeed stop seeing you for medical treatment as a result of irresponsible or insensitive marketing encounters. The stakes are quite high. These healthcare marketing tactics for improving your website, or content development, can make a significant difference in the lives of your patients.
Searching for Medical SEO Service in Perth, or Medical Content Writing Services / Digital Marketing Company in Perth, or anywhere in Australia or beyond, is easy! We can help you deliver your health and wellness marketing solutions.