If the word ‘blog’ makes you think about travel influencers or beauty queens searching for a freebie, think again! Blogging is an incredibly beneficial digital tool at your disposal, and if you’re a business owner, it’s just one way to broaden your online horizons and attract more customers. Still wondering why blogging is such an important business tool? Let us explain.
What is a blog?
According to the Oxford dictionary, a blog is a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style. They’re generally easy to read, digest and cover topics of interest. Like this one!
How can blogging help businesses?
This is the part that may surprise you. So to keep things simple, we thought we’d put all of the benefits into a handy list. Blogs are beneficial for business owners as they:
- Improve organic SEO. The keywords and phrasing used help drive fresh traffic to your business website (when written correctly, utilising keywords, formatting and back-end fields, adding the excerpt, meta description, tags etc.)
- They answer topical questions that your customers are interested in – reinforcing your brand as an educational source. While they are learning something new from your blog, they will click the links you place within it, which lead to other parts of your website that you’d like them to peruse. Like this one!
- It’s the digital, written equivalent of word-of-mouth advertising (which is both free, and effective!). If you write one that is both interesting and memorable, there is no limit to how far it will travel, as it is shared by friends, friends of those friends, their aunties, cousins and neighbours!
- It creates (and retains) a relationship with your customers! Regular blogging is a way of building trust between you and your customers, as they remember that you are a real person that has valuable information to share.
- The power of content – it gives you even more content to share across other platforms (such as Facebook, LinkedIn and Instagram)
Okay, where do I start?
If you’ve got a way with words – great! The first thing you need to do is create a blog section on your website and use it regularly. If you’re not a wordsmith, don’t stress – there’s an abundance of talented copywriters out there (you can’t see this, but we’re pointing at ourselves*) that would love to help you out. The key is finding someone who understands your brand, encompasses your style and charges fairly. We don’t mean to toot our own horn here, but they are three things we do when we create custom blogs for our clients (toot, toot!)
Want to chat through your options? Shoot us an email and we’ll get the ball rolling. Our blogs are all optimised for SEO (search engine optimisation), and include appropriate copyright-free imagery!