At Marketing Movement, our goal is to make your life easier. From our subscription services to our custom content – we want to take work off your plate, make your life easier and improve your marketing across the board.
So, it’s a no-brainer that our services are expanding to suit YOU! Our team have been busy behind the scenes developing the ultimate SEO and website development packages to increase your online exposure and improve the look of your website.
First things first… what is SEO?
SEO stands for ‘search engine optimisation’ and essentially it is responsible for Google search rankings. Google constantly scans your site to determine rankings based on a variety of factors. These include:– Keywords and phrasing
– Technical capabilities & set-up
– Back-end features such as alt text and metadata
And much more but you get the gist!
When SEO is set up correctly, your site can reach the first page of Google, and if it’s already there – it can rank higher on that first page of results, making it visible to more and more potential clients.
When SEO is set up incorrectly (and trust us, it isn’t hard to do!), Google can penalise your site and shift it lower on the search results. And the lower you go, the harder it is for potential clients to find you!
How we can help
Our team of both content professionals and technical specialists can deep dive into your website’s SEO and give it the spring clean it deserves. We will ensure that all facets are addressed to give you optimum results, but it doesn’t stop there! SEO is an ever-changing process and there are always improvements that can be made to push you higher up the result ranks, so our monthly SEO package will continue to monitor, improve and tweak the technical side of your site to solidify these rankings and get you seen by more customers!
Now it’s time for Website Development!
So, you’ve got a website (duh!) and you get bookings from it, so it must work well… right? Not necessarily. Many factors determine whether a website functions correctly:
- SEO (which we just touched on)
- The website platform in which it’s built (i.e. WordPress, WiX, Squarespace etc.)
- The content on your website (do you have enough? Is it written well? Have you included essential keywords? Or do you have too much content and need a tidy up?)
If your website was created many moons ago, there is a good chance that you’re looking to freshen it up and give it a whole new look.
Introducing… MM website development
Many people think that websites cost the earth, and we’re here to say that isn’t the case (with us, at least!). Our website starter package is created for this reason. It has everything you need and want, with the options to add on extra pages and services as you need them!
We’ll create a website that not only functions well but looks great and syncs with third-party apps such as Cliniko – to make bookings a breeze!
The best part – we’ll give you a handover session once the website is complete! This means you’ll be equipped with the tools you need to make changes and updates as the years tick by. Don’t worry, we’ll still be here if you need us down the track.
Your website should be the online spokesperson for your brand. If you’re not 100% happy with how it looks and feels, let’s explore your options together. Head to our website development page to learn all about our inclusions and email us to get a customised quote to rebuild or revamp your business’ website.