Building a relationship with your clients is key to staying front of mind if and when they require your services in the future. There are several ways in which you can achieve this:
- Posting regular, quality social media content to your business channels
- Advertising on both Facebook & Google
- Keeping in touch with your customers via email
Now you may be thinking, “why bother? Do email newsletters really make that much of a difference to my business’ profitability?” The answer? Yes. By both encouraging new customers to sign up to your email list and keeping in touch with your current base at the same time, you are building rapport and spreading brand awareness. In fact, here are five reasons why you should be building (and using) your email list!
Personalised, direct messaging
With personalisation options at your disposal, as well as email apps now on every single smartphone available, you’re able to contact your users wherever they are right now while personalising the email to them. After all, nothing speaks to you as an individual like being called by your first name. Instantly, you scroll down to learn more. It’s a great start!
Build trust and rapport
The people on your email list have opted in to receive them, so without any extra work – they are qualified leads. Whether they’ve been to your business before, or simply signed up via the form on your website – they’re already interested, so here is your chance to build that professional relationship and establish trust and rapport. A fantastic way to do this is to educate and inspire – share something with them that they may not know, reinforcing your knowledge and expertise in the industry.
Advertise new team members, offers and share news
Share insider news, VIP special offers, what’s happening in the office and more – personalisation is key and people love to feel part of the family when it comes to small businesses. Let them in, show them around and make them feel comfortable giving you a call when they want to learn more.
Users prefer email as opposed to text or phone calls when it comes to business
Your email is a place where bills are received, invitations are shared, and other important messages are sent. Therefore, it’s the perfect place to interact with your clients. It’s personal enough without feeling like an invasion of personal space (i.e. a text message) and according to Campaign Monitor the open rate for emails within the Australian healthcare industry is 23.4%, which sits above the global average of 18%
Email is here to stay
Forget MySpace and TikTok, email is no fad and there’s no plan on it disappearing anytime soon. It’s the modern-day mail and with email accounts being free to create and access, there is an estimated 4 billion email users worldwide. Sorry, let’s just take a moment there… FOUR BILLION! That’s a lot of potential new customers!
So, where do you start?
First things first, content is key. Utilising emails to reach out to your clients is one thing, but rushing it and sharing average content is a step in the wrong direction. Ensure that what you’re sharing is of value and is presented well (if you need a hand, let us know!). Secondly, create an email newsletter sign up box on your website! Sure, you may not be flooded with new signups every day, but every single person who shows interest is a potential customer, and every customer has family and friends who they can bring to your business.
Need a hand? Shoot us an email and we’ll talk all things client newsletters and how we can help. From our subscription emails each month to custom client newsletters created just for you, we’ve got you!